They’re strategic:

Right : The message must be anticipated, personal, and relevant.  The right message, to the right person, at the right time.

Insightful : Learn something about your target with every message.  Probe for a response, every communication is an opportunity to learn more about your audience to drive future communications.

Targeting : Past actions are the best indicator of future behavior.Leverage your database to communicate more effectively with your customer – only send relevant and personal mail.

Delivery : Email must get to the recipient to have any impact. High deliverability statistics guarantee email acceptance. Low deliverability statistics means spam.

Tracking : See your customer open their email, click links.  Seeing what action they take enables you to better target your customers in future campaigns.

• Successful marketers leverage ALL the information they know about customers to communicate effectively and drive action.
• To be successful with email marketing you must use the best tools and tactics. You truly get what you pay for.

They’re Tactical

Easy for the user to

• manage their subscriber lists, and
• import and management custom “creative” including HTML, product images, and documents.
• run surveys, with pre-populated HTML forms.
• track email message results. 
• import custom lists from CRM software and Email clients.

Think about it!